Thursday, November 12, 2009

Official Supplier of Sleep?

Without a doubt, Canadians are excited about the 2010 Vancouver Olympic Games, and with good reason. However, when companies begin to monopolize on them, it starts to push my buttons.

For example, I was watching the news this evening, and a commercial for Sleep Country came on. Everyone's favourite spokesperson, Christine Magee, discussed the droves of athletes that will make their way to Vancouver in the new year and emphasized the importance of their rest.

At the end of the commercial, she says "We're Sleep Country, the official supplier of sleep for the 2010 Vancouver Olympic Games." Official supplier of sleep? Come on. Sleep Country doesn't supply sleep. They supply mattresses.

Using something as exciting as the Olympic Games to push your products that have little, if anything, to do with them is not going to make me, or any person in their right mind, run out to buy a Sleep Country mattress. It's not as if we're going to say to ourselves "Oh, Sleep Country is the official supplier of sleep for the Vancouver Olympic Games? Well then, I have to be sleeping on whatever all those Olympic athletes are sleeping on. Christine've done it again!"

If anything, this marketing ploy makes me NOT want to buy a Sleep Country mattress. Perhaps if they geared their commercials towards something with the slightest bit of relevance, I might take notice, but until then, this girl will stick with her Beautyrest.

No comments:

Post a Comment